The Natural Light beer brand has redesigned its can with a throwback look reminiscent of its 1979 design. “There’s been a lot of conversation about how ‘what is old is now what is cool,’ so we wanted to look back into our archives, so the can itself is harkening back to the design of the late 1970s,” said Krystyn Stowe, head of marketing for Natural Light.
Check out RetailWire’s Engaging Online Discussions Featuring Our Exclusive Braintrust!
©2022 RetailWire LLC. All rights reserved.