Consumers willing to trade privacy for Amazon benefits

Amazon.com has been accused of spying on Americans through a variety of devices but those concerns do not appear to have significantly affected the company’s sales. “By and large, negative consumer attitudes to data collection across smart home and other areas have largely been ameliorated by the services received in return,” said Jonathan Collins, an analyst at ABI Research. “Even if not explicit, there is a tradeoff between lower priced or free services and the data sharing and collection that supports their availability.”