One of the leading entertainment companies, Paramount Pictures, has filed two Web3 related trademarks for its 2004 teen comedy movie, Mean Girls. The trademarks suggest the movie may make a come back in the form of “crypto-collectibles” and non-fungible tokens (NFTs)
Web3 is changing the way we consume the internet. From sectors ranging from, finance to movies, Web3, has become a common vocabulary for multi billion dollar companies and street artists, alike. Web3 is widening our perspective that will propel curiosity, adoption, investment and usage for the digital ecosystem. Recently motosport racing behemoth, Formula One, announced that it has registered NFT and virtual reality (metaverse) trademarks for the Las Vegas Strip Circuit, expected to take place in November 2023.
Big Bet of Mean Girls
Paramount Pictures has filed 2 trademarks for MEAN GIRLS!
The filings claim plans to expand the #MEANGIRLS brand into:
▶️ NFTs + NFT-backed media
▶️ NFT + Crypto-collectible transfer software#NFT #Metaverse #Web3 #NFTs #Crypto #MeanGirlsTour pic.twitter.com/SaBLtZVTOx
— Mike Kondoudis (@KondoudisLaw) September 12, 2022
On September 12, trademark attorney, Mike Kondoudis, took to twitter to reveal that Paramount Pictures has filed two trademark applications on September 7 in an effort to develop its “Mean Girls” into NFTs and crypto collectibles.
The trademark applications include “downloadable multimedia files containing artwork” which are authenticated by NFTs, as well as “downloadable virtual goods” including crypto-collectibles and NFTs. The other trademark is for Software as a service (SAAS) for transferring crypto-collectibles, which includes “PAAS” for transferring crypto-collectibles and NFTs.
A Digital World is Dawning Upon Us
It seems Web3, blockchain technology and NFTs could provide new avenues for the film industry. Individuals and businesses can harness the power of ecommerce in Web3, see movies in Web3, interact with each other in and also play games in Web3. Several filmakers are now embracing this digital avenue for their films with other notable filmmakers making a beeline for Web3.
Not just the entertainment sector but ultra luxury fashion houses such as Gucci, Louis Vuitton, Tiffany are entering the Web3 with much pomp. To streamline the process of buying, selling or trading non-fungible tokens (NFTs), electronics juggernaut, Samsung and LG have recently launched a new line up of smart televisions.
Recently, People Power Party (PPP), the ruling party of South Korea, announced a “Metaverse Industry Promotion Law” in a bid to boost the Web3 sector. The law will aim at laying the foundation for various policies and regulations related to the metaverse.
However, Ethereum co-founder, Vitalik Buterin, claimed that the concept of metaverse is still at a fledgeling phase. He suggested that aggresive corporate attempts to construct the metaverse will fail as the digital ecosystem is still at a nascent stage and people do not yet “know” what the metaverse should look like.