Shopify merchants to host livestreams on YouTube – RetailWire

Shopify and YouTube are teaming up to provide the online shopping platform’s merchants with a means to run livestream events. Kaz Nejatian, Shopify’s vice president of product, said, “So much of what happens on the internet is buying, not shopping. Shopping is a social experience.” The partnership with YouTube will enable Shopify merchants a means to make online shopping a social experience.